Nearly two-thirds of marketers increased their investments in retail media in 2024, even with lackluster performance and measurement concerns, according to...
retail
Walmart Connect last week made the latest addition to its suite of offerings for advertisers, launching a Display Advertising API...
Dive Brief: Retail media networks in which retailers sell ads are seeing their impact on U.S. holiday marketing rise, with...
The number of retailers launching their own media, commerce, financial, travel (you get the point) networks continues to grow. At...
Amazon this week announced the latest addition to its ad offerings, Brand+, which optimizes connected TV (CTV) and online video...
For all the dollars advertisers have been shoveling into retail media networks, marketers are starting to scrutinize the industry’s latest...
