retail

• Marketing and Advertising

Is it time for retail media networks to think beyond the ads?

9 months ago admin

A new report suggests retail media networks (RMNs) need to evolve from platforms that push ads and pricing into content...

• Marketing and Advertising

Kroger unifies retail media, consumer insights and loyalty marketing services

9 months ago admin

Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief:...

• Marketing and Advertising

Omnichannel retail advertising: Connect with shoppers across every touchpoint

11 months ago admin

Learn why omnichannel retail advertising is the key to creating a consistent, connected experience for shoppers across all platforms. In...

• Marketing and Advertising

From likes to buys: How social media is redefining retail

11 months ago admin

MarketingWith the advent of the digital age, social media has grown beyond its initial role of connecting people and sharing...

• Marketing and Advertising

Google adds retail media data to YouTube ads, beefing up pitch to brands

11 months ago admin

NEW YORK — Google advertising is getting a bigger injection of retail media data, the company announced as part of...

• Marketing and Advertising

How retail media’s identity crisis is fueling a talent crunch

1 year ago admin

Retail media networks were supposed to be the ad industry’s silver bullet, offering highly targeted ad opportunities with first-party retailer...