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(Representative Image; Credit- iStock)The marketing environment is rapidly evolving, and we are seeing a growing application of hyper-personalised advertising for...
Marketing and Advertising
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"We know what you're thinking. Is this even legal?"Actively CreepyIn a pitch deck to prospective customers, one of Facebook's alleged...
:max_bytes(150000):strip_icc()/CPM-edit-e635f4dfe70c4749986100b8429533dc.jpg "Cost per Thousand (CPM) Definition and Its Role in Marketing")
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What Does Cost Per Thousand (CPM) Mean? Cost per thousand (CPM) refers to the average cost a company pays for...
.jpg?auto_optimize=medium "Sterra apologises for false ads and misleading claims on its purifiers and SG’s tap water")
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Air and water purifier brand Sterra has apologised and said that it will cease making false and misleading claims on...
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The following is a guest piece by Paul Frampton, president of marketing consultancy CvE. Opinions are the author’s own. Retail...
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Part 1 of our Search Ads & Holiday Planning Webinar that I did with Google back in July shared data...
