Spend

• Marketing and Advertising

Global Ad & Marketing Spend to Grow 9.8% in 2026, as Recession Fears Wane & Huge Influx of Media Spend Expected on Winter Olympics, World Cup & Political Elections

2 months ago admin

Global ad & marketing spend slowed in 2025, rising 6.6% to $1.920 trillion, but growth is expected to accelerate 9.8%...

• Marketing and Advertising

3 ways to get more from your paid social ad spend

11 months ago admin

You burned through $5K on paid social, and all you got was a trickle of clicks and a mountain of...

• Marketing and Advertising

Why New York Life shifted its marketing spend from linear ads to sponsorships

12 months ago admin

About a year ago, New York Life called an audible on its sports marketing.The insurance and financial services brand wasn’t...

• Marketing and Advertising

Scorpion Launches Capacity Marketing Engine to Eliminate Wasted Advertising Spend and Keep Schedules Full For Home Services Businesses

1 year ago admin

New AI-powered solution adjusts advertising spend in real-time based on actual job availability for Scorpion & ServiceTitan clients SALT LAKE...

• Marketing and Advertising

Advertisers expect ad spend slowdown amid tariff uncertainty

1 year ago admin

The possibility of a trade war with China, Mexico, and Canada could cause advertisers to slash budgets and rein in...

• Marketing and Advertising

ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space

1 year ago admin

For all the dollars advertisers have been shoveling into retail media networks, marketers are starting to scrutinize the industry’s latest...