The electric vehicle revolution will apparently not be televised.Automakers like Ford and Nissan have reined in their EV ad spend...
Spend
London, 5 September 2024: Kantar, the world's leading marketing insights and analytics company, has found that marketer confidence in X...
Dive Brief: The sense of optimism felt by the ad industry in the first half of 2024 is expected...
A reduction in advertising expenditure (adex) by major advertisers impacted by consumer boycotts have impacted revenue for media companies. TA...
Source: B&M B&M does not spend money on marketing, according to CEO Alex Russo, with the retailer’s “aggressive” tactics aimed...
New partnership squashes notoriously low audience match rates for paid advertising, resulting in better return on ad spendNEW YORK, April...
