Back in June, Patrick Hann, the ad tech manager at the IAB U.K., was walking a room of ad ops...
programmatic
The Trade Desk is giving brands and agencies a new way to reach shoppers directly at the point of purchase....
Dive Brief: Lyft Media and advertising platform StackAdapt have teamed to launch programmatic, in-app advertising within the Lyft app, according...
Brian O’Kelley has made a career out of rewiring the ad tech machine. The AppNexus co-founder has spent much of...
Turns out, fixating on low-fee supply chains, or prioritizing ad tech intermediaries with the cheapest fees, was never the magic...
