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The following is a guest piece by Paul Frampton, president of marketing consultancy CvE. Opinions are the author’s own. Retail...
marketers
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Dive Brief: The sense of optimism felt by the ad industry in the first half of 2024 is expected...
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(Representative Image; Credit- iStock)The Olympic Games have long been hailed as the pinnacle of athletic achievement, a stage where legends...
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Representative image (iStock)Traditionally, the CMO (Chief Marketing Officer) is seen as leaders of brand strategy, customer engagement, and market positioning....
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While retail media networks (RMNs) continue to evolve, they are fragmented and confusing for brands. Two experts in data and...
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Paid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too,...
