Gen

• Marketing and Advertising

Gen Z perspectives: SG govt pitches, Coca-Cola’s new digital chief & ChatGPT ads

3 months ago admin

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top...

• Marketing and Advertising

How Community And Commerce Are Fueling Marketing’s Next Gen

5 months ago admin

Meet the next generation of marketing visionaries shaping the campaigns of today and redefining the rules of branding.By Alison Bowen,...

• Marketing and Advertising

How Gen Z Is Rewriting the Rules of Media and Marketing

6 months ago admin

In a constantly evolving digital ecosystem, generation z (gen z) is setting the pace with new expectations around content consumption,...

• Marketing and Advertising

CMOs share what brands get wrong when marketing to Gen Z

6 months ago admin

Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. NEW YORK...

• Marketing and Advertising

Pinterest mobilizes Gen Z searchers, retail media with new ad offerings

7 months ago admin

Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief:...

• Marketing and Advertising

LinkedIn expands video ads as Gen Z reshapes the platform

8 months ago admin

LinkedIn is widening its video ads programme, adding more publishers and creator-led content to attract marketers. As reported by Reuters,...