Guy ParkarIn 2022, the UK ushered in a spate of new rules regarding gambling advertising, preventing footballers, celebrities and even...
Advertising
Two and a half years ago, Oren Schauble realized he didn’t understand content creation. At the time, Schauble was the...
“Have you ever clicked your mouse right here? You will.” So read the first-ever banner ad, placed by AT&T on...
Brian O’Kelley has made a career out of rewiring the ad tech machine. The AppNexus co-founder has spent much of...
Turns out, fixating on low-fee supply chains, or prioritizing ad tech intermediaries with the cheapest fees, was never the magic...
Meta rang in the new year with controversy. After the company’s generative AI plans for 2025 were made public, keen-eyed...
