Advertising

1 min read

• Marketing and Advertising

Switzerland unveils a ‘brand’ new look, Marketing & Advertising News, ET BrandEquity

1 week ago admin

Almost 30 years of Swiss tourism advertising under the "Goldflower" banner, Switzerland is for the first time adopting a comprehensive...

1 min read

• Marketing and Advertising

Field notes: For OOH advertising, AI has its moment

1 week ago admin

At OAAA’s OOH Media Conference 2024 in Carlsbad, Calif., on May 1, AI was touted in much of the OOH...

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• Marketing and Advertising

NAIT instructor honoured for shaping local marketing and advertising community

2 weeks ago admin

A “cheerleader” for students and industry Influence is at the heart of marketing. If successful, the creator of an advertising...

1 min read

• Marketing and Advertising

Debunking 7 Common Misconceptions About Mobile OEM Advertising

3 weeks ago admin

Unsure if mobile OEM advertising is right for your app? Mobile advertising expert and AVOW CEO Robert Wildner clears up...

1 min read

• Marketing and Advertising

Advertising exec Laura Correnti was made for this era of women’s sports

3 weeks ago admin

This story is the seventh in a series on women leaders in sports and sports marketing. Read the rest of...

1 min read

• Marketing and Advertising

How to harness ‘commerce intelligence’ to fuel sustainable digital advertising growth

3 weeks ago admin

Looking to drive profitable growth in digital marketing? This report has all the trends, insights, and best practices multichannel brands...