July 14, 2024

KT Business

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Hibu integrates Amazon Ads Sponsored Display into digital marketing solutions

2 min read

Hibu Cedar Rapids
Hibu’s offices at 221 Third Ave. SE, Ste. 300 in downtown Cedar Rapids. CREDIT RICHARD PRATT

Hibu Inc., a provider of digital marketing solutions to small- and medium-sized businesses across the United States, has announced that Amazon Ads Sponsored Display is now available as part of Hibu’s digital marketing solutions.

Hibu’s proprietary technology platform integrates digital marketing services and advertising channels, leveraging AI and machine learning, performance optimization, and real-time notification features to create synchronized digital marketing programs that help clients drive leads, manage those leads, and convert them into customers.

Sponsored Display leverages Amazon Ads audience insights built from shopping and streaming signals, advanced AI, and machine learning technology to engage audiences across Amazon, Twitch, and thousands of apps and websites.

Amazon Ads Sponsored Display is available to businesses both on Amazon and ones not selling on Amazon, including the vast majority of local businesses that Hibu specializes in helping, such as home services contractors, auto repair, consumer services, and travel and hospitality.

“We saw the potential for bringing these rich audience capabilities to the tens of thousands of SMBs we partner with across the US.,” said Nick Hopkins, Hibu’s vice president of product strategy and development. “Our early testing has validated our initial optimism, and we’re thrilled to now make Sponsored Display available to all our eligible Hibu Solution clients.”

With Sponsored Display now integrated into Hibu’s suite of digital marketing solutions, clients can expect enhanced reach, engagement, and conversion opportunities, according to a release.

“We are thrilled to expand our collaboration with Hibu by together integrating Amazon Ads Sponsored Display into Hibu’s suite of digital marketing solutions,” said Jamie Lomas, vice president of global growth for Amazon Ads. “We look forward to continuing our work with Hibu to help their small business clients succeed with the expanded availability of Sponsored Display.”

Based in Cedar Rapids, Hibu serves more than 70,000 small and medium sized businesses, with a focus on established businesses in high-value, non-discretionary industries such as home repairs/services, auto repair, legal, and medical. The company’s subscription-based offering provides businesses with an integrated, all-in-one outsourced digital marketing solution including digital presence services (websites, listings, reviews, and reputation management), performance marketing (mobile, social, SEO, SEM, and display), and customer relationship management tools (marketing automation, email, and text messaging).

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