Marketing and Advertising

• Marketing and Advertising

How Is Affiverse Helping the World Do Affiliate Marketing, Better?

2 years ago admin

As we prepare to sign-off on a busy and prosperous Chapter One of 2024, we’ve decided to take some time...

• Marketing and Advertising

Doritos’ first global brand platform revolves around self-expression

2 years ago admin

Dive Brief: Doritos debuted its first unified international campaign and brand platform, “For the Bold in Everyone,” per details shared with...

• Marketing and Advertising

Social media isn’t (just) an advertising channel

2 years ago admin

Opinion Marketers and agencies see social through the lens of ‘advertising’. But it stops advertisers from being part of the...

• Marketing and Advertising

Has fashion marketing become boring?

2 years ago admin

What does the trend for paparazzi-style ads for celebrity-obsessed audiences say about the ‘big idea’?Fashion marketing has long been a...

• Marketing and Advertising

The ‘reel’ality of Gen Z lives!, Marketing & Advertising News, ET BrandEquity

2 years ago admin

A still from Netflix's Kho Gaye Hum Kahan (file image)Netflix marketed its movie Kho Gaye Hum Kahan or KGHK as...

• Marketing and Advertising

Study: Marketers are prioritising media and digital marketing at cybersecurity costs

2 years ago admin

As companies invest more in marketing to drive growth in 2023 and 2024, some have made themselves more vulnerable to...