Social media is constantly evolving. And with increased competition for consumers’ attention, app companies need holistic, creative and strategic campaigns...
social
Controversy over American Eagle’s new Sydney Sweeney campaign is dominating headlines, but social media posts about the campaign have been...
Airbnb increased its sales and marketing spend by 18.7% in the three months to the end of June, as the...
Is the influencer in that post actually human? That ad… was it made by AI? These social media marketing ethics...
Toronto-based OneCliq says it gleans consumer sentiment from activity on Reddit, Instagram, and TikTok. Toronto-based market research firm Dig Insights...
Despite being limited by social media regulations in relation to alcohol advertising, Heineken is betting on influencers to build its...
