brands

• Marketing and Advertising

Marketing Leaders Discuss Media Envy Phenomenon, How Brands Can Create Distinct Presence

8 months ago admin

What is media envy? Is it the annoyance of being less creative than other advertisers, the moment of seeing the...

• Marketing and Advertising

How a pizza brand’s marketing reveals NZ’s shifting religious attitudes

9 months ago admin

Hell crossed buns: called ‘offensive’ and ‘blasphemous’ but complaints not upheld. Credit: Hell Pizza Controversial advertising holds a mirror up...

• Business Property

High-end retail brands are moving into real estate

10 months ago admin

When considering luxury brands like Louis Vuitton and Aston Martin, property development is likely not what first comes to mind....

• Marketing and Advertising

Toyota’s weather media activation shows brands’ focus on testing cookie-less targeting, despite Google’s reversal

11 months ago admin

The path to third party cookie extinction might have taken a surprising turn last week, but advertisers are still pursuing...

• Marketing and Advertising

ANA’s Global CMO Growth Council Releases First-Ever Collection of Tangible Use-Cases from Leading Brands Showing How to Successfully Implement Generative AI Into Their Marketing Strategies

11 months ago admin

The 2024 CMO Guide to GenAI is a new resource for the marketing industry showcasing tested strategies for unlocking growth...

• Marketing and Advertising

Study: 78% more likely to trust brands whose ads appear on credible news sites

1 year ago admin

With the plethora of online content available, it has become increasingly difficult for marketers to safeguard brand safety especially when...