When advertising talent takes the outbound flight. (Imaging, Shubhra Dey)The times, they are a-changin’. Agencies are no longer the coolest...
BrandEquity
Image used for representative purpose (iStock)By Sheetal VanwariIn the ever-evolving landscape of Indian advertising, 2024 wasn't just another chapter –...
Image used for representative purpose (iStock)By Shan Jain2025 is just around the corner, and the advertising industry is already showing...
Representational AI Generated image *Cadbury during the nineties, transformed its Dairy Milk chocolate’s associations to appeal to young adults when...
Sudhanshu Vats, managing director designate, Pidilite Industries (in the box) and Ed Pank, SVP Lions Division, APACOver the past two...
(Representative Image; Credit- iStock)The marketing environment is rapidly evolving, and we are seeing a growing application of hyper-personalised advertising for...
