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• Marketing and Advertising

Uber hires Target, Albertsons retail media maven to lead ads business

1 year ago admin

Uber has appointed Kristi Argyilan, a key architect of retail media networks at companies like Albertsons and Target, as global...

• Marketing and Advertising

IRL Premium? Study Finds Out Of Home Ads Are Most Effective For Younger Demos

1 year ago admin

This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other...

• Marketing and Advertising

Roku will cover the cost to turn branded social content into CTV ads

1 year ago admin

Roku will offer free use of a platform that repurposes social content into connected TV (CTV) creative to advertisers running...

• Marketing and Advertising

As B2B marketing ‘steps up’ creativity, what are ad execs favorite ads in the space?

1 year ago admin

For The Drum’s B2B focus week, we asked leading marketers in the space which ads they’d use to prove the...

• Marketing and Advertising

Thankyou for the Christmas ads

1 year ago admin

As we near the close of 2024, BITE is wrapping up the top 10 moments of the past year and...

• Marketing and Advertising

Level of disability representation in this year’s Christmas ads ‘shameful’, says advocacy group

1 year ago admin

Just 6% of the Christmas ads broadcast in the UK this year featured a disabled person in the creative, according...