SKT, KT, and LG Uplus mobile telecommunications companies have selected “Artificial Intelligence (AI..

SKT, KT, and LG Uplus mobile telecommunications companies have selected “Artificial Intelligence (AI)-based Business-to-Business Transactions (B2B)” as new growth engines. This is due to the fact that it is no longer possible to expand profits in its main business, mobile telecommunications.

According to the industry on the 9th, the three mobile telecommunication companies are scrambling to launch various AI B2B new services that meet corporate needs. It focused on solving realistic difficulties experienced by corporate customers in advertising, customer centers, and store operations and maximizing business efficiency.

KT recently succeeded in developing an advertising platform AI technology ‘AI context-tailored advertising service’ based on a large language model (LLM) and built a high value-added revenue model in the advertising market.

KT’s AI context-tailored advertising service is an AI-based advertising recommendation solution that analyzes the news text visited by users with KT LLM and recommends optimal product advertisements.

As Google announced that it would stop supporting “cookie,” which has been used in online advertisements, from September, the online advertising market is expected to be hit, it is expected that companies will easily secure demand for KT’s AI context-specific advertising service.

Until now, most companies have used user visits and search records for online advertisements, such as swimming suits appearing as advertisement pop-ups when searching for “vacation swimming pools.” If the existing cookie-based targeting method becomes unavailable, it is estimated that advertising sales will decrease by an average of 52%.

KT’s AI context-tailored advertising service is said to have preemptively presented a solution to the advertising market that will face a major conversation in the future. The AI context-tailored advertising service uses KT LLM, which has learned a large amount of Korean, to analyze the context and accurately understand the meaning of words. Separate training data is unnecessary because a model to understand the semantic similarity of sentences is used. It is also noteworthy to corporate customers that even if the advertising product line changes in the future, model modification is not required, making it easy to maintain the advertising platform.

SKT launched ‘SKT AI CCaaS’, a subscription-type AI contact center (AICC) service, on the 20th of last month to strengthen AICC-related competitiveness. AICC is an ‘intelligent customer center’ that combines advanced AI technology with existing contact centers. Voice recognition technology that converts customer voice into text, ▲ AI chatbot and callbot ▲ technology that automatically responds to simple requests from customers ▲ technology that provides optimal answers to customer inquiries ▲ technology that organizes and analyzes conversations after consultation.

SKT AI CCaaS is a cloud-based monthly subscription product that does not require a separate infrastructure construction, and small and medium-sized enterprises can also introduce AICC at a low cost.

On the 1st, LG U+ launched a small self-employed integrated solution called ‘Our Store Package AX Solution (hereinafter referred to as Our Store Package). AX is a combination of artificial intelligence (AI) and digital transformation (DX), which is digital transformation through AI.

It is a strategy to differentiate itself in the competition of AI B2B in the telecommunications industry by subdividing its targets into ‘small business AI solutions’. Based on AI technology, our store package digitized the entire process of store operation, from phone reservation to waiting, ordering, and payment.

LG Uplus said at a meeting to launch our store package, “We will make our store package a key pillar of AI B2B business and expand sales of the business unit to 500 billion won by 2027.”

Currently, LG U+’s B2B business sales for small self-employed businesses are about 150 billion won, aiming to grow by more than 150% within three years. LG Uplus predicted 200 billion won in sales this year in the business sector.

“The B2B business has less market volatility than business-to-consumer transactions (B2C), can achieve economies of scale, and can create added value in the process of developing and selling solutions in various fields,” an official from the telecommunications industry said. “The B2B solution business of telecommunications companies with high-speed wireless network strength is attracting attention as a key source of revenue for companies in line with the advancement of AI technology.”