Marketing and Advertising

• Marketing and Advertising

Discord’s advertising push continues: A Q&A with new Discord CBO Jules Shumaker

1 year ago admin

As Discord’s budding romance with brands and advertisers continues, the platform has hired its first-ever chief business officer to scale...

• Marketing and Advertising

Advertisers with ‘hair on fire’ brace for US TikTok ban

1 year ago admin

By Katie Paul NEW YORK - Advertisers reliant on TikTok as a major digital marketing tool rushed to prepare contingency...

• Marketing and Advertising

Marketing to social media users in 2025: Here’s what the numbers say

1 year ago admin

While consumers increasingly expect social media participation from brands, 2025 brings its own set of challenges for marketers. Notably, the...

• Marketing and Advertising

Horizon Media Charts the Marketing Course for 2025 with Industry Predictions

1 year ago admin

"25 Trends on The Horizon in '25" Report: Anticipating Change, Embracing OpportunityNEW YORK, Jan. 7, 2025 /PRNewswire/ -- Horizon Media...

• Marketing and Advertising

Media Bodies’ Sara Guerola on the power of podcast marketing in games

1 year ago admin

Subscribe on your favourite podcast provider Stay Informed Get Industry News In Your Inbox… Sign Up Today Pocket Gamer Connects,...

• Marketing and Advertising

Michael Bernacchi, popular UDM marketing professor, dies at age 83

1 year ago admin

For decades, Michael Bernacchi was the go-to guy in Detroit to find out more about everything from the branding impact...