‘STRONGER GET STRONGER’:
Partnerships between leading developers and sales firms have helped buffer the slowdown, sustaining a level of activity beyond smaller players
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By Crystal Hsu /
Staff reporter
Northern Taiwan’s major property sales agencies experienced a moderate pullback in project acquisitions last year as a softer housing market prompted smaller players to scale back, leaving top firms to shoulder the bulk of new business, My Housing Monthly (住展雜誌) said yesterday.
The Chinese-language publication ranked the top 10 residential sales agencies — excluding commercial and industrial developments — with Hiyes International Co (海悅國際開發), Newland Developers Group (新聯陽實業), JSL Group (甲山林), Creator Marketing Co (創意家), Pauian Archiland Co (璞園), Xinyi Realty Inc (信義), Top Scene Advertising Co (甲桂林廣告) and others collectively securing deals totaling NT$580.49 billion (US$18.45 billion).
That was an 11 percent decline from 2024, reflecting a slowdown in new housing launches, it said.
Photo courtesy of My Housing Monthly
“While new housing projects fell by more than 30 percent, the top 10 agencies saw their project intake fall by only 10 percent, indicating that they absorbed most of the available developments and helped stabilize overall market activity,” My Housing Monthly research director Chen Ping-chen (陳炳辰) said.
Smaller and mid-sized agencies took a more cautious approach amid a weak market, he said.
Hiyes International retained its position as the leading agency, winning NT$148.78 billion in contracts despite a drop of more than NT$20 billion from 2024, monthly publication said.
The company handled more than 30 percent more projects, signaling a shift toward mid-sized developments. Notable assignments included urban renewal projects in New Taipei City’s Yonghe District (永和) and a major project near the city’s Banciao District (板橋).
Newland and JSL maintained second and third place with NT$116.53 billion and NT$71.7 billion in contracts respectively.
Newland’s portfolio featured a high-profile NT$40 billion project in Taipei’s Wenshan District (文山) alongside strong sales in several New Taipei City and Taoyuan developments, reflecting ongoing collaboration with major developers.
JSL’s strong performance was largely fueled by its build-then-sell projects, each surpassing NT$10 billion, a strategy that has bolstered its marketing and development arms.
Mid-tier agencies, including Pauian Archiland and Creator Marketing reported contract volumes between NT$40 billion and NT$50 billion, driven by signature projects with high visibility.
Xinyi Realty leveraged its brokerage network to secure approximately NT$33.02 billion in assignments, demonstrating the advantage of integrating agency and brokerage capabilities.
The trend underscores the “stronger get stronger” dynamic, as established agencies continue to push ahead with projects despite a soft housing market, Chen said.
Partnerships between well-known developers and leading sales firms have helped buffer the slowdown, sustaining a level of activity that smaller players have struggled to maintain.
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