June 16, 2024

KT Business

The Business Servicess On for You

As EA considers in-game ads, one Baldur’s Gate 3 player dares to imagine the RPG as a Raid: Shadow Legends marketing machine

2 min read

If you think EA’s experimentation with implementing dynamic ads in their games sounds like business speak for in-game product placement, Baldur’s Gate 3 players have put your thoughts to pictures.

Twitter user SongbirdN7 went on a series of tongue-in-cheek quote retweets of the GameSpot announcement following the news. The first adds a screenshot of BG3’s Lae’zel as she shares an important moment with the player character, a pivotal point near the end of her romance arc. “You showed me the betweens and beyonds. Between war and peace, beyond passion and obsession,” the caption reads, faithfully recounting Lae’zel’s romantic words as per Larian’s script, before lapsing into a trite Raid: Shadow Legends plug. 


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